News - Two Two Three - Fire and Tactical

More than just a name, Two Two Three (223) tells our story.

The number 223 holds a special place in our hearts, representing the first rifle calibre welcomed into our home — a meaningful beginning that inspired the name behind our brand.

Beyond its personal significance, 223 symbolises balance, harmony, and growth — values that shape who we are and what we stand for.

At Two Two Three, these values are at the heart of everything we do. From the quality of our products to the care we put into every customer interaction, we’re committed to creating an experience that reflects our passion, purpose, and dedication.

Two Two Three — rooted in meaning, driven by purpose, and growing with you.

The Story Behind Our Brand and Logo

Two Two Three was created from a combination of personal passion, experience, and a desire to build a brand that represents the things we value most: quality, innovation, precision, and purpose.

The name Two Two Three (223) holds a special place in our story. Inspired by the first rifle calibre welcomed into our home, it represents the beginning of our journey and the connection that sparked the idea behind our brand. More than just a name, it reflects our appreciation for the shooting and hunting community, the discipline that comes with it, and the respect we have for the outdoors.

Our logo was designed to bring these values together in a distinctive, meaningful, and recognisable identity. Its sleek, modern design, clean lines, and bold colours reflect our commitment to precision, creativity, and quality. Every element has been chosen with intention, telling a story about who we are, where we come from, and what drives us forward.

The rifle and reticle — Tactical

The rifle and reticle represent our connection to the shooting and hunting world, where precision, focus, discipline, and responsibility are essential. They symbolise more than the equipment itself; they reflect the importance of respect, safe and responsible firearm practices, and the knowledge and discipline required to participate in these pursuits. They also represent our appreciation for the great outdoors and the experiences, traditions, and community that bring people together through a shared passion.

The flame — Fire

The flame represents another significant part of our identity: more than 25 years of experience in the fire and emergency management sector. It honours the dedication, knowledge, and commitment built through years of involvement in an industry where preparation, resilience, teamwork, and sound decision-making matter. The flame is a symbol of that experience and the passion that continues to drive us, reflecting our respect for those who work to protect people, communities, and the environment.

One logo. Two passions. One shared purpose.

The combination of the tactical elements and the flame brings together two important chapters of our lives — our passion for shooting, hunting, and the outdoors, alongside our longstanding experience in fire and emergency management. Although these fields are different, they share common values: discipline, precision, responsibility, preparation, and respect.

These shared values form the foundation of Two Two Three. We created this brand to bring our experience and passions together under one identity, with a focus on developing quality products, embracing innovation, and building genuine connections with our customers and community.

Ultimately, our logo is more than a visual mark. It is a representation of our journey, our experience, and the principles we stand by. It tells the story of where we began, what we believe in, and the direction we are heading.

Two Two Three — built on experience, driven by passion, and grounded in purpose.

Our First Patch — Where the Story Began

Every brand has a beginning, and for Two Two Three, our first patch represents an important milestone in the journey. It captures the original spirit of our brand — a reflection of our personality, our passion for the shooting and hunting community, and the humour that makes it such a unique part of Australian culture.

Before the refinements, enhancements, and ideas that would continue to shape Two Two Three, there was our first patch. It represents where we started, the foundations on which we built our identity, and the creative direction that would help define our future. While our designs may evolve and become stronger over time, this original piece will always hold a special place in our story as a reminder of how it all began.

What makes this patch even more meaningful is that it was designed by the very first person to endorse the Two Two Three vision — Mrs Two Two Three herself. Her design brought a personal touch to our brand and captured something instantly recognisable within the Australian shooting and hunting community: the cheeky, quick-thinking nature of the Aussie shooter and hunter, paired with a healthy sense of humour and a knack for finding themselves in a story worth telling.

Featuring the words, "IF SHE ASKS, TELL MY WIFE I WENT HUNTING," the patch embraces the playful side of hunting culture. It is a tongue-in-cheek nod to the familiar banter, good-natured mischief, and shared laughs that often accompany time spent in the great outdoors. It's the kind of humour that doesn't take itself too seriously and invites others in on the joke — whether they're seasoned hunters, weekend adventurers, or simply part of the family waiting back at home.

More than just a patch, this design helped establish the personality of Two Two Three. It set the tone for what we wanted our future patches and merchandise to represent: bold designs, relatable humour, a distinctly Australian character, and a willingness to bring a little fun into the culture we love.

This first design also laid the groundwork for our ongoing commitment to creative expression through patches, storytelling, and comic-inspired concepts. Each future design offers an opportunity to celebrate the characters, experiences, inside jokes, and everyday moments that make the shooting and hunting community what it is.

As Two Two Three continues to grow, this original patch remains a reminder that a great brand doesn't have to begin with grand plans or a polished collection. Sometimes, it starts with a simple idea, a bit of personality, and someone who believes in it enough to bring it to life.

Our first patch. Our first endorsement. The beginning of a tradition.

A little Aussie humour, a lot of character, and the first glimpse of what Two Two Three was always meant to be.